Raising your academic profile with LinkedIn

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Are you making the most of your LinkedIn profile? Personally, I’m uncomfortable with self-promotion, but I do engage in it. Researchers have to ‘put themselves out there’; ‘engage with the wider researcher community’ and other such clichés. I’m sure I’ve said this before, but clichés are not untrue. We know that doing these things will help us to raise our profile. Maybe not immediately, but making ourselves visible in social networking platforms, on websites, in online communities *will* have benefits that come later.

Researchers who do engage on some level with digital self-promotion tend to have wider networks than those that refrain. Your profile is available to others, often tagged with keywords, perhaps accompanied by PDFs of your conference/journal papers and slides from your presentations. People will find you! With the recent opening of Google Scholar Citations (did you see Martin Eve’s guest post on this?) you are now even more discoverable.

What about LinkedIn?

In the light of newer, shinier platforms, LinkedIn may look a little like ‘facebook for grown-ups’, which I think underestimates the reach and potential of using it. I know someone who was invited to take part in a cross-disciplinary group in the states, through making contacts and publishing her CV on LinkedIn. This was a paid job, not an internship. Recently a colleague told me that at least one large employer in the UK has stopped using application forms for recruitment – they ask only for the applicants LinkedIn profile. Scary as this may be, it’s also an opportunity in disguise. Your LinkedIn profile makes your skills and experience available to a huge number of professionals in all areas, including other academics and researchers. But it does mean to you need to keep it up-to-date, and make sure you’re making the most of it.

In this presentation, Sue Beckingham, Education Developer, takes you through why you might want to set up a LinkedIn profile, and how to manage it to make sure you’re accessing the best that LinkedIn can offer. There is a transcript available to accompany the presentation on the SlideShare website. Let us know how you get on.

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